If you are reading this article, you have probably built a store on the PrestaShop platform. But now you are stuck in the hardest part of a business – running your store.
Now, explore it!
1. Improve your shop’s service
The first thing you need to do is making sure that your eCommerce store can provide people with a range of useful products and services.
You should import high-quality products, refill “Out of stock” goods, train your customer service staff, …
Moreover, using BA Social Login with report Customer, Orders Data to have an insight into your customers is compulsory for any successful entrepreneurs.
2. Design an excellent User Interface (UI)
A professional merchant cannot ignore the appearance of his store.
The theme you use on your store should fit with your store’s purpose, your target customers, types of goods you are selling, etc.
Whichever field your store is in, it’s User Interface should be suitable for both Desktop and Mobile devices. Also, it should provide your customers with ease of navigation.
Beware that your new customers may give up their shopping if they find your store so ugly designed or struggle to find products and categories.
3. Configure Payment Process
When it comes to the payment process, an essential factor is its ease of use. When your customers have decided to buy something from you, please do not make them struggle to give you money.
Using Responsive One Step Checkout / One Page Checkout module, you can simplify the checkout process, making paying less frustrated for your buyers.
4. Customize Products and Catalog
In terms of products and catalog, you should try to optimize the five following factors:
- Display any additional fee clearly such as delivery or upsize expense. No one wants to feel unsure or mistrust your shop, so do not make them think that you are lying to them.
- Allow your customers to modify their carts without effort. People frequently change their mind so you should support them.
- Provide a detailed and accurate description of your products. Your reputation will determine your success.
- Make sure that the catalog looks beautiful and is easy to use. A good archive should let your clients find all of your products and compare them to make their best choices.
BA Responsive/Unlimited Product Slider Carousel
5. Upgrade your PrestaShop Store
If you have set up all the necessary things on your store, learn about PrestaShop Modules and Addons to optimize it. Here are some great suggestions:
Multistore control – Manage many PrestaShop shops from an only Back Office sounds too good to be real? It is totally possible with Centralized Advanced Management Module.
Customized shipping solutions – Both online consumers and entrepreneurs can take advantage of Delivery Date Plus – Allow to choose order delivery time & date and Prestashop Custom Shipping Cost Module. Try to utilize them!
6. Driving Traffic
After performance optimization, what you should care next is letting your potential customers find you.
Let’s invest in PrestaShop SEO, Marketing, and paid advertising channels wisely. Then, you will get a big sum from ROI (Return On Investment).
I highly recommend the following tools to support you with your investment:
7. Create Innovation
Always bring about something new and fresh to your customers. They will love it!
You should customize your PrestaShop Store with blocks and effects using Elementor. The addon is so powerful with tons of elements to make your page look more attractive.
8. Run Sale Campaigns
Try to have as many sale programs as possible, but this should also be reasonable. Do not force yourself to sale off everything all year round because both you and your buyers will not feel happy.
First, you will soon get tired of organizing continuous discount events. Secondly, your clients will not be able to see anything special if all of your products are always sale off.
I recommend you to set up 2-week big sale campaigns from 4-5 times in a year. Additionally, you can have 5-10 daily flash sales. That’s quite enough.
Use this Discount and Voucher PrestaShop Module to promote your campaigns!
9. Organize the Loyalty Program
Most big brands should have a loyalty program for their loyal members. This will keep old customers return to your store more frequently and encourage new clients to buy more from you.
People love challenge and achievement. Give them a few requests before ranking up their membership and giving them rewards. Both of you will enjoy this.
10. Calculate your statistics
After all, a successful businessperson can’t skip this work. You need to know how well your store is doing, what you are missing, how about tax and profit, etc.
The PrestaShop Back Office may provide you with some useful information. However, it will be much more comfortable for you to utilize the Prestashop Report sales, tax, profit Pro Module and PrestaShop Google & Facebook Conversion Tracking Pro Module.
To have a successful business, especially when you want to build a big brand, you always need to be creative and have more breakthrough than your competitors.
However, 10 successful tips to run a successful PrestaShop Store with PrestaShop Modules are essential things that you need to follow first before you can make any improvement else.
Thanks for reading. So finally, good luck.
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