Even if you’re brand new to SEO-optimizing, you’ve probably heard that it’s good to include links in your web pages. Including links are important for the same reason that you use to cite your sources in a bibliography when you’ve written school papers. That being said by linking, your content is deemed credible, as well as […]
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Everybody on the internet has to have an email. A report shows that 196 billion emails are being sent around the world every day. 55.6% of those emails are business-related. That tells you how prevalent email marketing really is. In this article, let’s find out 11 modules to optimize reaching targeted customers through email using […]
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What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some businesses have dozens of landing pages. Others have just a handful. However, if […]
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In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to […]
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As part of its ongoing effort to keep people engaged, and active on Facebook for longer, The Social Network has announced two News Feed algorithm updates this week, one focused on increasing the prevalence of posts from your closest friends, and the other aimed at reducing shallow, click-bait style content in feeds. First off, Facebook’s aiming to […]
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Nowadays, E-commerce has become very popular, and most new entrepreneurs dream about a store with a massive amount of traffic that can be converted into buyers later. So, you have built your online shop on the Prestashop platform but after several months it only appears on the 20th page of Google or even worse? Don’t […]
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Okay, so the first thing to say is I know that my headline sounds like a boast – when in fact there are amazing small companies out there generating those sort of sales in a single campaign! But these days, headline writing for an article is as much about SEO as anything else so please […]
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In today’s article, we’ll continue our series of tutorials on How to start an online shop, and we’ll give you some tips and suggestions for attracting visitors to your online store. Regardless of the nature of your website, you have two main options for generating traffic: paid advertising and unpaid methods, which include content marketing, search […]
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