[Prestashop tips] How to Increase Sales using Facebook Messenger Marketing

The first car ever invented was in 1886 and it had a top speed of 10mph; a horse could easily beat it in a race. From 1894 to 1914 cars went from 12 mph to 120 mph and by the early 1920’s they began completely replacing the horse and buggy.

Today, websites monetize 1–3% of their traffic and about 97% of visitors never buy. This whopping 97% is a complete waste of time, effort and money. Fortuenly, conversational marketing is quickly beginning to solve one of the biggest problems in the marketing space, waste!

In marketing world, we are going from horse and buggy to Model-T.

Why is this happening now?

For the first time technology, via Facebook Messenger, is allowing websites to talk back to their visitors after they have left.

Not only are websites starting to talk back, but they are doing it more intelligently. Their content is becoming dynamic, personalized, and tailor made for you.

This represent both a shift in the way we interact with the internet and a massive opportunity.

In this guide I will cover all the ways that this transformation is occurring. Where the biggest advantages lay and how to take advantage of them.

Messenger Marketing’s 10 Big Advantages

Every marketer knows the value of email marketing. It is the go to strategy for most websites. Collecting emails is the way websites try to talk with us today, however Messenger Marketing has a number of big advantages over email.

These advantages are so powerful that ecommerce chatbots are increasing sales 7–25%.

• Getting Signups: Simply put it is easier to get website visitors to sing up to your bot than for them to give you their email. In the simplest terms, it is pressing one button vs typing out their email address.
• Open Rates: good open rates range from 70% to 90% which is 2 to 4x better than email.
• Click Through Rates: good click through rates are between 28% to 48% which is miles ahead of the single digit click through rates on email.
• Cost Per Lead: When HubSpot tried generating leads through Facebook Messenger, they “saw a staggering 477% reduction in our cost per lead, while lead quality only slightly decreased“.
• User Data: All conversations are are an exchange of information. Bots are an easy and natural way to gather user data and insights. Everytime our customer takes an action in our bot we are learning about his preferences.
• Content Marketing: Bots leverage the power of dynamic content over static content. Chatbots are dynamic and can personalize the content so customer gets exactly what he wants without guessing. Furthermore, the bot can know what content the user has consumed and naturally take him to the next step.
• Personalization: Chatbots allow us to personalize on scale.
  Micro Targeting: Once you have even a little data on your users, it is easy to send the right person the right message at the right time. Just consider that you can use conditional statements when sending a message. For example, you can send a message to everyone who is male, likes red polos, and has a birthday today.
• Automation: Essentially, a chatbot is a chat application which means that it can make decisions based on the rules. The bot can automatically respond when spoken to, gather data, and send users the appropriate messages based on the user’s behavior. Email can’t do this…
• User Base: Messaging apps have surpassed social media apps in popularity and usage. In face, Facebook Messenger grew to 1.3 Billion users in a fraction of the time it took Facebook to reach similar user numbers. Simply put, your customers are already on Messenger and will soon be expecting to be able to message your business. Moving forward, Messenger is a must have communication channel for businesses.

Read more How to add to Facebook Messenger to a Prestashop website?