[E-commerce tips] 5 ways to boost sales of an E-commerce website

Besides the elements of design, e-commerce website need a lot of other factors to boost sales, here are some remarkably ways that apply digital marketing to increase sales for the enterprises operating in the field of e-commerce.

5 ways to boost sales of an E-commerce website

Improve page load speed

Page load speed directly affects the conversion rate from visiting website to purchasing goods of customers.

According to a report of Aberdeen Research Group, a one-second delay in page load can result in a 7% reduction in conversion rate. At the same time, 40% of customer will leave a website if it takes more than 3 second to load, as reported by Akamai.

There are many tools to support enterprise in testing page load speed. For example, Maxly platform can provide continuously information on page load speed and update (hourly) the issues that are affecting page load speed of enterprises’ website.

Enterprises also can test the page load speed in a completely free way (without hourly updated information) by Google Analytics account, or compare their website with the top 1000 most-visited sites through Fasttimes tool of Maxly.

Page load speed affects not only the conversion rate but also the ranking of the ranking of on the search engines (such as Google). The faster page load speed is, the higher ranking website is.

Take a look at activities of your competitors

How can you beat your competition if you don’t know what they’re doing? Therefore, it is necessary to update continuously information about business strategies of direct competitors.

Kompyte is the quite effective tool providing information on website, social media, advertising campaigns and newsletters of your competitors. You will be notified whenever your competitors introduced a new campaign, changes their pricing or a new competitor enters the market and wants to share the “pie” with you.

Personalized Customer Experience

Whenever customers access the website, Amazon will “greet” them by using specific names and displaying products by their preferences (based on previous purchases).

In a promotional campaign for Slideshark 3.0 application, BrainShark used personalized customer experience platform named Evergage in order to optimize the amount of people using the trial version of this application.

Based on the behavior, habits of customers on the internet, Slideshark has introduced features to convince them in the most appropriate time for each separate object.

As a result, the sales of BrainShark were increased by 9 times and the number of people using the trial version also increased by 150%. The personalization strategy accounted for $1.1 million of the total value of BrainShark sales process.

Using social media creatively

Finis, the business specializes in manufacturing digital equipment for swimmers, was founded by John Mix and Olympic Gold Medal swimmer Pablo Morales. The Company was once “depended” on the support of fans to promote and develop the brand.

They used the technology of ReadyPulse to identify their top 1% influencers on social media. After that, Finis ran an “Introduce Yourself” campaign and generated 1,511 pieces of content from social media.

The keywords related to brand reached to 2.2 million people and connected to 38.459 customers. Finally, Finis displayed the content shared by customers in campaign on their website with “Buy Now” button.

Analytics showed that 16% of customers visiting website of Finis clicked contents shared on the social media. Another impressive results was that the value of the average order on Finis page increased by 73% when implementing this campaign.

Take good care of those who have unpaid the order.

It was reported by Baymard Institute, that on average, 65% of online orders are abandoned by shoppers, it means that customers select goods but not make payments. However, enterprises do not be ignored these customers, but on the contrary, take good care of them to promote them to buy goods.

Liftopia provides customers a huge deals: discount up to 85% off mountain and ski activities. However, they couldn’t understand why the percentage of customers who do not pay orders remains very high. Analytics revealed that, Liftopia was lost close to 1.3 million dollars in revenue each month during their prime season.

After that, they decided to “go after” those abandoned customers with the Rejoiner platform. Liftopia sent an email to remind customers 30 minutes after customers abandoned their order and another email 24 hours after abandonment. Email frequency is not too thick so that customers will not feel disturbed.

When customers clicked on the link, their previous carts were dynamically regenerated so that transactions could be completed quickly. Thanks to this strategy, Liftopia was able to regain 17% of their revenue and earn 714.000 USD in just 4 months, and proportion of buyers completed their payment increased by more than 50% compared to the previous period.